Search Engine Optimization Guide for Newbies & Pros - IM Reviews & News
search engine optimization guide

Search Engine Optimization Guide

Search Engine Optimization Guide for Newbies & Pros

Can you ever think about the world’s most popular websites and wonder, “How can they do it?” In this article I’m laying out the A-Z search engine optimization guide for newbies and pros.

I can tell you something, for sure. The websites that are kicking it on the marketing front understand the importance of being seen and heard.

They are aware that good content by itself is not enough, and neither is submitting a compelling offer. After all, what good is an remarkable website if nobody ever sees it?

Thus, you will need visibility, however, here is what– it’s easy to get sucked to the approaches that guarantee larger audiences and a bigger reach (eg. Webinars, Facebook ads, guest blogging, influencer outreach… you name it).

It has been tried and tested. A number of these strategies may work for you, and others will not. But there’s ONE approach that slays all of the rest in terms of sustainability and results.

Search Engine Optimization.

It is the lengthy game, and in a world in which marketing gimmicks are rampant, the long game is often the intelligent game.

That is why I wrote this search engine optimization guide. I want complete beginners to create an SEO strategy, run with it, and acquire with it, whether you’re brand new, or you already have a couple techniques up your sleeve, this search engine optimization guide is for you.

What is Search Engine Optimization

Here is the textbook definition of Search Engine Optimization out of Wikipedia:

search engine optimization Wikipedia

I will simplify it a little more.

SEO is a kind of promotion. It is a set of actions that you take to optimize your content, so more folks find it online.

It is a natural strategy (rather than paid advertising), which means you don’t need to pump money directly into Search Engine Optimization to see effects. That is, unless you outsource the job to someone else.

To truly know Search Engine Optimization, it is important that you get a sense of just how search engines actually function.

Google, Bing, and the rest have two main purposes:

  1. Procedure the content on the Internet and build an indicator
  2. Give searchers a rated list of content based on what’s relevant to the consumer’s search query

Recognizing this, SEO becomes a simple nut to crack.

To begin with, you need to help search engines process and index your content. Secondly, you need to optimize your content, so it appears at the top of that ranked list. Simple enough, right?

So why Search Engine Optimization is necessary?

The primary goal of Search Engine Optimization is to obtain visibility for your website. It is not enough to publish content, say three Hail Mary’s, and also hope that folks stumble upon it.

But if you create the sort of content that search engines can digest and function to customers as the superior result for their search query, then you’re in business!

More targeted visitors. More qualified prospects. Cheaper customer acquisition. I can go on, but this search engine optimization guide is not about promoting you on the virtues of search marketing.

Instead, let me get into the “What” and “How” of SEO.

The two pillars of Search Engine Optimization

Search Engine Optimization happens on 2 battlefronts: On-page and Off-page.

On-page SEO has to do with everything you do to your own webpage on your website to make it even more search-engine friendly.

You can immediately influence this variable by optimizing items such as:

  • Headline
  • Tags
  • URL arrangement
  • Page rate
  • Page content
  • Internal Linking

Off-page SEO concerns factors outside of your website. The distinction is that this pillar of SEO is not solely your choice.

It’s a great deal to do with that which signals that search engines get around your website from other people.

It includes factors such as:

  • Backlinks
  • Social sharing
  • Trust and power
  • Brand awareness
  • part of the searcher’s lifestyle as it relates to the search engine (their geography, their aim, their previous behavior, etc.)

What column of Search Engine Optimization is significant?

They are equals, plus they have to work together for a successful approach. If you really do one without the other, then you will inevitably sabotage the ethics of your SEO.

I will borrow an analogy that other people have used to place this in to perspective. Imagine that you’re building a house. Is not the roof as significant as the base? Is not the outside landscape as consequential as the interior?

Yes and yes. That is how you need to look at on-page and off-page SEO.

This search engine optimization guide will cover both.

6 Steps to Search Engine Optimization Mastery Step

1. Keyword Strategy

Keyword approach is where Search Engine optimization starts. Before you produce content or get started optimizing other on-page factors, you need to figure out which keywords you’re likely to target.

The purpose of this is to ascertain what search phrases your target market is using when searching for content.

By doing this, you are going to have the ability to optimize your webpages to your keywords so you can get rated.

But keywords do a little more than simply getting your content found. They give you some context about the user.

How to locate your gold keywords

1. Build a list of subjects based on your specialty

Many folks start their keyword research with a tool such as Google’s Keyword Planner. Do not do this. You’ll get no concentrated focus.

Instead, think of keyword research just like creating a family tree. First off with a little set of broad subject buckets, after that you branch out into more specific search conditions.

Come with niche themes. These must be simple to develop from the top of your head. Put yourself in your prospects’ shoes, and consider what wide topics they might be interested in.

For instance, if you’re in the SEO niche, your comprehensive topics may include keyword analysis, content promotion, link building, etc. (sort of like how this post is organized).

2. Gather a large collection of potential keywords based on your specialty topics

You can now use a tool such as Google’s Keyword Planner. It will offer you some particular keywords associated with your broad themes. You are able to select any one of these 3 options to do your own search. The first one is my go-to.

keyword planner

Type in your subject, configure the search options, and then click “get ideas”

keyword planner

You’ll find two tabs : “keyword thoughts,” and also “advertisement group thoughts.” Explore both of these, and you’ll have a lengthy list of potential keywords and phrases.

google keyword planner

I recommend taking down all your potential keywords and phrases in a spreadsheet. You won’t utilize all of these.

So how can you know which keywords are worth?

Hunt volume and competition level. Although it is not entirely accurate, the keyword tool does an outstanding job of estimating this for you.

Here are some likely scenarios:

Scenario #1: High competition and Higher search volume. Most broad keywords will fall into that category. While the large search volume is appealing, I wouldn’t advise making these your main goals.

They are just too competitive, and standing for them can take months-years of tactical Search Engine Optimization work. In addition, these keywords are too broad to suggest any commercial purpose. They are not great for sales conversions.

Scenario #2: Moderate competition and moderate search volume. These phrases have enough search volume to make an impact instead of too much competition. This implies they are the sweet spots.

Scenario #3:  Low competition and low search volume. Sounds undesirable, doesn’t it? But here is the thing about these keywords:

Even with their non search volume, they are high-impact. Long-tail search phrases fall under this category. They are excellent goals for a couple of reasons:

  • You can always comprise the search volume by targeting more than one long-tail keyword.
  • They are super specific that means they can offer you a lot of context about the user.
  • Unlike broad provisions, they signify elevated buy intent. If someone uses more specific search questions, they are likely more aware and farther along in the buyer’s journey.

In addition, the keyword planner will not supply you with the most effective long tail keywords, you can use a tool such as or Ubersuggest. All these have a broader variety of long tails.

You may also use Google. Type in your broad keyword, hit search, and scroll towards the bottom of the results page for related searches.

search related

In the event you were to click one of those and have a look at the related search phrases for it, you would become even more long tails.

searches related

3. Stalk your competitors.

This is definitely the most underused method. Your competitors have already done the work. Why not find which keywords they are continuously paying to rank for?

A superb instrument for this can be SEMrush.

Type in your competitor’s URL and hit “start now.”


You’ll get a view of the Search Engine Optimization landscape including, top organic keyword phrases, top paid keywords, organic position distribution, etc..

Their best keywords make for targets that are good.

semrush results

Go through the steps above, and you’ll have a winning keyword strategy. One last piece of information on keywords?

The days of stuffing your content with search queries are over. These terms are to be used strategically to improve your positions, rather than mistreated (that is if you wish to remain off Google’s penalty list).

2. Content Strategy

Now that you have got your keywords, it is time to make some leading content. Without content, Search Engine Optimization doesn’t exist.

By content, I don’t just mean articles. Videos, pictures, infographics, and webpages fall into the category. Your sole job here will be to create the sort of content that will rank at the top of the results page.

Here is my best advice.

Choose strategy over tactics

What is the distinction? Here Is What Wikipedia says:

tactic and strategy wikipedia

Tactics are the moving bits. The strategy is the huge picture.

Your content needs to serve a larger goal, one more significant compared to Search Engine Optimization. Assessing content for lookup can’t be your end goal. Brand awareness, lead generation, sales conversions… the pick is yours.

Validate your content before creating it

Here is the deal:

Superb content requires time and effort to create. It means you wish to only invest time into content that will be a slam dunk win with your intended audience.

There are two ways I love to do this.

  1. Publish snippets of your subject idea on your social websites. See how much traction it gains in terms of engagement. Let that feedback determine which thoughts you will bring to life.
  2. Locate content your audience has already demonstrated a fascination with. The ideal instrument for this can be Buzzsumo. It will provide you the most popular content based on your specialty.

Create long-form and multipurpose content

But aren’t attention spans becoming shorter and shorter? Yes, however long-form content still dominates search engines for a couple of reasons.

  • More information implies search engines get additional information about your webpage
  • Thorough content is much more connection worthy
  • Long-form content is much more valuable for customers

Your content should also be evergreen, meaning, it ought to have significance years after it is published.

Provide the search engines new blood

Google is a shark at this regard. Fresh content is critical to good Search Engine Optimization health. You can either:

  1. Maintain a consistent publishing schedule
  2. Keep updating and republishing old content.

Both are necessary.

Create content that offers immediate answers to users questions

Ever heard of featured snippets? It is that prominent box that appears in response to a search query.

Here’s an illustration:

example search google

Because you can imagine, acquiring this position is golden.

The purpose of these snippets is to supply users with precise match info about their own query. Therefore, in case you can create content that answers users questions directly, you get a solid chance of inhabiting that coveted place.

Be cautious to format your content in such a manner that Google will pull it as a featured snippet.

Optimize your site articles and multimedia for your keywords

This one’s a given. Here are some best practices.

  • Put your keyword in your headline and subheads if possible.
  • Your keyword ought to be put inside the first 150 words of every blog post and many times throughout the entire body of the content.
  • Your videos and images must also be optimized. Restart your documents to add your keyword before uploading them.

Master distribution

Ever heard the expression, “content is king but distribution is queen and she wears the trousers?” It is true.

Your content is vital, but it is inadequate. Your capacity to circulate your content throughout the internet has an influence on your overall SEO.

My best tip is to repurpose every piece for different distribution channels. By doing this, you’re not wearing your audience out with duplicate content, however you’re maximising visibility.

3. SEO-friendly code

The technical element of Search Engine Optimization is what scares most folks. Keywords and content? “Bring it on!”. “HTML and schema? “No thank you, I will pass.”

That is generally the reactions, but I guarantee you — it doesn’t need to be hard. I will give you some simple how-tos that you can implement without the overwhelm of specialized jargon.

Sound good? Let us start.

1. Create an HTML site for your website and submit it to Google search bar:

This makes your website simple for search engines to index and crawl.

2. Use appropriate tags during your content:

For headings, you need to utilize the H1 name tag. This tag must only appear once in an article.

title tag

To get subheads, you need to use appropriate tags (H1, H2, H3, etc). These tags don’t carry as much SEO juice as name tags but they matter.

3. Make sure your URL construction is SEO-friendly

You need your key words to look on your URL. A good rule of thumb is to format your own URL such as this: Nothing else.

example friendly url

4. Make sure your site’s safety protocol is HTTPS.

You are likely familiar with HTTP. This is a secured version.

Considering that Google believes website safety as a ranking factor, this can be crucial. Here is a manual regarding ways to move your website to HTTPS.

4. Usability and User experience

User signals play a significant role in SEO. Moz calls for usability and user experience (UX), “second-order affects on search engine ranking success”

It means that while they don’t have an immediate impact on rankings, they indicate to search engines a website is of a higher quality. When you have an optimal user experience, here are some advantages you can expect:

  • More hyperlinks as a user friendly is link-worthy
  • Users may spend additional time on your pages
  • More visitors and return visitors
  • Greater social sharing

These influence SEO. That said, here are some elements of UX that you ought to take care of.

1. Speed

Your pages will need to load in 2 seconds or not. That is how long most visitors will wait before they abandon your site and not return.

Scary, but it is the fact of the fast paced world.

loading time

Fortunately, faster loading times aren’t tricky to attain. Here are some quick fixes:

  • Image compression
  • Use of a CDN
  • Quicker servers

2. Mobile-friendliness

If your website is not conducive to modern browsing habits, you’re toast. Mobiles and pills possess 55% share of internet visitors. To top it off, there’s a 30% year-on-year growth in visitors on cellular phones.

Most websites come mobile-friendly, so this is not a complicated repair. Do a mobile-friendly evaluation to determine in which you stand, and also make the necessary adjustments.

3. Search aim

A major portion of user experience is offering users exactly what they want. It means you want to predict what the aim is for a lookup query and create content that satisfies that.

Should you do the depth of keyword research put out in step one, you will have a fairly good handle on what your audience wants.

Navigation and data architecture

The most important thing? You want to make your customers life easier, it means your website ought to be simple to navigate and figure out. Here are some tips.

  • Build extensive internal hyperlinks.
  • Your primary navigation ought to be simple, without too many choices, and constant across all your webpages.
  • Have solid call-to-actions to give users cues about what to do.

5. Demonstrating ethics and authenticity

Everytime theories that are seemingly intangible come up, entrepreneurs get nervous. Authority is not quantifiable, and how can you know if your SEO is serving that purpose?

Same is true for authenticity. Here is the thing though: Both of these factors are crucial to SEO. No authority means no influence. And in case you can not influence individuals to take action, you don’t have a business.

Similarly, no authenticity means no trust. And if people don’t trust you, there’s no way they are betting their money on your own solutions. It is as simple as that.

Let me dive deeper into the things that come into play.

Trust and authority metrics

Google has its own method of determining if your website is trustworthy or not. All the SEO strategies I’ve mentioned so far, including content, website speed, and website safety, have a part to perform on your trust factor.

As for authority, it’s determined two ways:

  • Page Authority (PA): this refers to the score that predicts how well a specific webpage will rank in the SERPs. The higher your score from 100, the higher your rank power for this page.
  • Domain Authority (DA): that is similar to Page Authority but refers to the standing ability of your entire website.

In accordance with Moz, there is not a score that is quantifiably “bad or good” for either PA or DA. Instead, these metrics must be used as comparative measures.

This means that a “good” score will depend on what your competitors are all scoring.

You are able to use Open Website Explorer to verify your own Authority.

Plug in your own domain, and hit “search”.

moz check authority

You’ll get a assortment of SEO metrics including PA and DA. I recommend checking that of your competitors as well.


Brand authority

Your brand authority retains a bet in your SEO success.

When you have a leg up into the advertising game, it is definitely going to be much easier to dominate your competitors not just in hunt, but also in company.

Here Is What you can do to build equity:

  • Design a magnetic and memorable customer encounter. This way you may turn your clients into new advocates.
  • Use social campaigns to create engagement and buzz for your small business. Among the most effective is blog content campaigns.
  • Guest site to spread your title and message throughout the web. This builds on your own authorship.
  • Strive for omnipresence with your advertising and marketing strategies. You need to be anywhere, which means that your brand gets instantly familiar to your intended audience.
  • Build a neighborhood in which you deliver completely free value to your viewers.

Hyperlink building

It is no mystery that hyperlinks have a critical role in SEO. The more links you have, the higher your rank power and traffic potential.

Here is what you need to think about when establishing backlinks.

  • Relevance: Your link ought to be relevant above all. Keep in mind there are numerous layers of significance. The encompassing body material should be carefully aligned with the link, and therefore must the destination webpage.
  • Authority: Although it is not a simple effort, constantly strive to be linked by authoritative sites.
  • Hyperlink position: This is rarely spoken about, but the positioning of your link on the webpage is crucial. You would like it to be prominently embedded inside the entire body of content rather than in some vague area at the sidebar or footer.
  • Anchor text: Your anchor text ought to be descriptive of the link rather than packed with keywords.
  • Nofollow vs. Dofollow: if you would like a backlink to rely as an endorsement of your website or page, it ought to be a dofollow link.

Social websites

You might not consider this, but social websites are also search engines. Google indicators some networking content.

In the event you were to search for a new, then their social profiles will likely appear on the first page of search results. Want proof?

I Googled “The Upper Ranks,” and three of those social profiles turned on the first page.

search result

That is why it’s crucial that entrepreneurs focus on generating stronger social signals. It is going to impact your positions indirectly.

Here are some ideas.

  • Use keywords and keyword-rich hashtags on your interpersonal content. Although not all social networking articles are indexable content, some of it is. So you may also optimize your content to be discovered by search engines.
  • Understand that engagement matters more than a sizable following. You need people to discuss, comment, and interact with your content. In this manner, it can gather more links and more engagement.

6. Maintaining SEO awareness and iterating your strategy

We’ve covered quite a lot of ground with this search engine optimization guide. Can any newcomer take these plans and dominate hunt for it? Absolutely.

Will these plans be workable months or years down the line? Nobody knows.

I can not tell you exactly how many times Google’s algorithm has either radically shifted or slightly improved. That is why it’s really crucial that you stay on top of all that is happening on the SEO landscape.

It is a really fickle area that needs constant monitoring and maintenance.

Optimizing your website isn’t a one and done deal. You need to keep moving with the tide in addition to measuring key metrics to make certain your efforts are producing fruit.



In conclusion, when you gain a solid grasp of SEO, you will realize your general online presence will start yielding cold hard ROI.

People will notice and engage with your content. Your new will be recognized by individuals and distribute your message.

It’s the reason you can not opt out of performing SEO. It is too strong a way to fail. I hope this search engine optimization guide has made you realize that search engine marketing is not a tough nut to crack. The plans are straightforward.

Be consistent with what has been laid out in this post, and your online presence will increase in a way that feeds your own bottom line.


What SEO plans are you eager to put into action?  Share with me in the comments below.

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