With the growth of comprehensive digital advertising, search engine optimization (SEO) has been a little on the sidelines. Why would you invest time on keywords, tags, and links (all this technical stuff) if you’ve paid advertisements, social media, and content? Even though a little ignored, SEO is still increasingly important to your site’s overall functionality in research.
Using the power of on-page and off-page optimization, then you can bring your website to the next degree (i.e. increase rankings, drive more visitors, bolster conversion speeds). The bad news is, doing SEO the perfect way is easier said than done. It’s evolving quickly, and Google continues to throw out search engine updates, one after another.
It can be hard to remain on top of things and keep your website optimized for the new realities of research. No wonder SEO professionals are continuously skimming the Web to fish out essential bits of info about forthcoming changes and updates. However, the problem is, being deeply fearful of missing out on the new stuff, they frequently create basic-level errors.
In the following article, I examine five silly however harmful SEO mistakes that even professionals create. Avoid them at any cost since these mistakes can ruin your whole digital advertising campaign. Let’s dig in!
If you really do SEO for a living, most likely you’ve learned about .htaccess. Essentially, it’s a configuration file which is used to store specific directives that obstruct or offer access to a website’s record directories.
I cannot stress enough how significant the .htaccess file is. If you know how to manage it, you are able to:
In short, .htaccess is a critical instrument to polish your website’s indexing procedure and, finally, get higher SERPs.
However, you need to be a true pro to prepare an .htaccess file correctly. A single error could lead to dire consequences. For Example, you can entirely block your website by indexing, like this:
RewriteCond %HTTP_USER_AGENT ^Google. * [OR]RewriteCond %HTTP_USER_AGENT ^. *Bing. *RewriteRule ^/dir/. * $ — [F]
Should you see the lines of code in your website’s .htaccess file, search spiders will not crawl and index it again. Request a programmer to delete the code or do it yourself.
Be sure you check .htaccess each single time you start a new project. Some SEOs promote and optimize websites for months, not realizing that all their attempts have been in vain. You don’t need to be like these.
SEO plugins of CMS platforms such as WordPress, Joomla, and Drupal can sabotage your marketing efforts. They have built-in characteristics that allow consumers to instruct search engines not to crawl the site. All you have to do is visit Settings → Reading → Discourage to stop search engines from indexing the website. Tick the box and you’ll be able to prohibit search bots from indexing your website.
Be sure you check this box at least once every week. After all, anyone with access to the CMS might inadvertently click on the box, which will surely have a negative effect on your campaign.
To note Search engines can keep indexing your website even in case you mark the ‘discourage’ box. So, in case you really will need to shut the website from indexing, then you’d better do it in the . htaccess or robots.txt files.
This is actually the worst. Remember: Never ever leave your robots.txt file open for crawling because it could lead to severe privacy issues. Your own website can be lost by you via a data breach.
If you are a beginner, make sure that you take the opportunity to understand as much as possible about setting up and managing robots.txt files. Act immediately in the Event You check robots.txt and watch something like this:
User-Agent: *Allow: /
This usually means that search bots can get and crawl each web page on your website, like admin, login, cart, and also energetic pages (search and filters). Keep your clients’ personal pages closed and protected. You don’t need to get punished for having dozens of spammy dynamic pages as well.
In any event, ensure that you disallow pages which should be blocked but allow pages which needs to be indexed. It seems easy but requires some time to find out.
SEOs understand that links continue to be a significant position factor. Regrettably, they concentrate on backlinks and completely forget that their own sites pass connect juice to other websites. What you should do is drive high-quality backlinks, but retain all the hyperlink power on your website.
So, your strategy is straightforward:
Don’t be obsessed with the “nofollow” tag feature, though. By saving all the hyperlink juice for yourself, you excite other SEO professionals to nofollow you also. In short, don’t abuse it.
Your site is made up of code, along with also the greater this code will be, the greater SERPs that your website will potentially earn. This is only because neat and clean code enables hunt crawlers to scan and index your website more efficiently, without leaving one page behind.
Thus, everytime a new project is delegated to you to promote and optimize, ensure that you check the code. You don’t need to be a programmer. Simply copy your website’s URL and paste it into the address field of The W3C Markup Validation Service. Request a developer. The image below shows a typical validator report:
While Google does not penalize websites for getting invalid bits of HTML and CSS, you’re better off running on the validator tool anyhow. After all, it doesn’t take much time but enhances your website’s functionality for the two hackers and users.
In conclusion, Search engine optimisation is ever-changing, and you should work hard to keep up with all the approaches and algorithm updates. Keeping your finger on the heartbeat of SEO is great (a necessity(really) but don’t neglect the fundamental stuff, also. After all, absurd mistakes would be the most harmful ones.
What would you think? What SEO mistakes do you normally encounter? Share with me in the comments below.
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