WordPress makes life easy for small businesses, bloggers, and large information sites. You’ve got best practices automatically applied in several instances like canonical connections and you will find plugins for almost everything else you need.
With the ease of publishing articles and layouts, you have a brand new issue:
wordpress duplicate content is a common reason a WordPress site wont rank. Though it’s different from what we traditionally know in SEO as duplicate content (an specific replication of articles from wording to code), it’s quite similar and needs to be addressed.
Listed below are the five most common types of duplicate content issues in WordPress and how to fix them.
Tags are a massive issue for WordPress websites. When you label an article it produces a unique page that’s full of other content you believe is applicable.
The page will contain snippets from articles or complete articles. If the label is just like a class or main page on your center site (assuming it is not a site), then you have now made a competitor to that page on your own website.
Tags are also usually modified versions of these, which creates incredibly similar articles which can compete with itself. While this occurs, not one of the pages will rank and it can possibly devalue the website.
Good news! This is an easy fix.
You can either eliminate the tags entirely, or you can add a meta robots noindex dofollow.
The noindex dofollow label will tell search engines this is a thin page but check out the links and continue on to crawl and index my website.
Now search engines will know that the page isn’t as useful as the others and you have shown them how to discover your good content — the person, posts and pages.
Category pages tend to feature many posts and articles like a label. They’ll have H1 tags which are just like the content they don’t automatically answer a question or provide a good solution because they are informative article snippets and they can not be good to show for people looking for answers. That’s the reason they’re usually considered thin content.
There is an exception, however.
IM Reviews & News, by for example, is an WordPress site where the categories are dedicated to sub-niches within Internet Marketing niche . A user searching for information about WordPress, generally speaking, may get a very helpful piece of content. Because of this, you want to approach it differently than you would with tags.
In this case, you add a meta robot indicator and also dofollow tags, but also create special titles and replicate for the group to introduce it and, if is applicable, insert that in too.
Now you’ve helped to define the types of queries and people to demonstrate the page to. You may be rewarded by the various search engines for it. Just make sure they aren’t competitive with your center site pages if you’re a business enterprise.
The next thing I see when auditing WordPress sites is a lack of special content.
Let’s think about food bloggers. Yes, recipe schema along with other things can help to differentiate the recipes.
In case you have 20 recipes for pizza margarita, then odds are lots of them are using similar wording and components, and that’s what might be producing competition. Every recipe is exceptional and may serve a different purpose, but if you don’t put in the extra work, they may not have the ability to appear because they’re competing with one another.
In this case, you may want to perform a class or subcategory for those pizzas. If you can’t, revisit them and add modifiers (e.g., hot, salty, chubby, such as parties, for large groups).
Next, begin adding backup (not always to the very top, because you would like to send the actual recipe quickly to the user) regarding the final product. Be certain the copy stays relevant to this subject and reveals why, how, and in which it’s distinctive from others.
Have you done a themed gift manual or vacation post? Has anything changed aside from this year? Mother’s Day craft ideas? Romantic Valentine’s Gifts for XYZ?
These aren’t specific enough. In case you have several posts, they can all compete.
Should you add a year to your name (e.g., 2016, 2017)? Others may pass you by in the various search engines rather than being applicable this season. That is where the strategies above can help.
I haven’t come across this one as frequently, however search boxes on WordPress sites may generate URLs.
If a person externally links to one of these URLs, or if search engines can crawl and find them they may be indexable.
Although you could attempt to put in a meta robots noindex dofollow like in the tags, then that likely doesn’t have you covered.
To deal with this one which you want to find the unique identifier, the hunt box URLs have in common. It is usually a “?” After the major URL.
Now go into your robots.txt and include a disallow to this parameter. In theory, and if done correctly, this can help to decrease the narrow or duplicate content issues from them.
With systems that automate a good deal of work and make life easy, other problems can arise which create duplicate or thin content difficulties. Study your website and see if you may have other ones.
They could consist of generating PDF versions of articles for printing which are also indexable, or alternative models in quotes which could be bad for quick posts.
You will possibly get an RSS feed which posts content pages rather than snippets and feeding descriptions or titles (I think I’ve only discovered this after, therefore it isn’t a thing a massive issue to worry about).
In conclusion, most of these WordPress issues are easy to detect and resolve using the strategies above. You should get the search rankings you 14, by eliminating the articles.
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